Ready to make an impact! Cube fully prepared for the Rugby League World Cup

Ready to make an impact! Cube fully prepared for the Rugby League World Cup

Ready to make an impact! Cube fully prepared for the Rugby League World Cup

With less than a week to go, our team is getting fully prepared and ready for the Rugby League World Cup 2021 (RLWC2021). Following a year’s postponement due to Covid, the RLWC2021 will be the first ever World Cup to combine the men’s, women’s and wheelchair tournaments, with 61 matches in over 36 match days held across 21 different stadia in the UK.

As RLWC2021’s Official Retail Partner, the Cube team has built its product proposition around the tournaments’ official branded suppliers including replica jerseys from the thirty-two competing nations, complemented by additional ranges of Cube-designed own-label collections. The official merchandise collections have been available on the Cube-operated official RLWC2021 online store since September 2020.

The onsite retail programme will be managed by the Cube Management team in terms of retail structures and retail operation, utilising our very own retail and merchandise units. A total of nine Continest units, with full counter fit, roller shutters, full internal shop fit outs and branding, will be utilised and moved around across the venues, as well as 5 wooden booth internal structures. Cube will also be re-branding existing stadium and venue shops from which official merchandise will be displayed and available for sale. For maximum installation and operations efficiency, Cube Management will be basing its on-event logistics team in Oldham for the next two months where units will be built, stored and transported to and from each of the venues.

The Cube retail team, including 5 managers and 170 sales assistants, will be managing three retail teams across the venues and duration of the tournaments to effectively retail and fully operate the RLWC2021 Official Merchandise at the Official Stores at all stadia and venues.

Brandon Weston, Cube Modular’s MD, said: “It’s great to see our sustainable retail units being utilised at this major, global and celebrated event. It’s another fabulous demonstration of just how versatile Cube Modular’s range of units are, and how they are able to be transported from venue to venue in a short space of time. A true showcase of their incredibly flexible nature!”

Andy Smith, Cube’s Retail Director, said: “We’re thrilled to be involved in the RLWC2021, the pinnacle event of rugby league. We’re all set and can’t wait to get our team on the ground. The onsite retail programme may be complex, because it includes the three tournaments in one combined schedule with 58 stores at 21 venues and over 170 staff, but we’re really looking forward to being part of its legacy and making it the ‘biggest and best’ Rugby League World Cup ever.”

Harry Lonsdale, Cube Management’s Project Manager, added: “A lot of preparation has, and is, going into the planning of this world-renowned event. With the busy logistical nature of the tournaments over the different venues, Cube Management is looking forward to showcasing the different retail outlets and merchandise propositions it can offer, both internally and externally, and its recognised operational expertise.”

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

umbro retail solution at williams racing hq

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

Rugby League World Cup (RLWC2021) has today launched its new campaign ‘This is Real Impact’ officially marking 200 days until the biggest and best RLWC2021 arrives in England later this year. The event, which will officially open on 15 October, is set to make a huge impact across the nation, welcoming the world’s best teams and galvanising civic pride in England’s towns and cities.

The RLWC2021 is the pinnacle major event of rugby league, globally contested every four years. This year’s event will be a breakthrough moment in the tournament’s history with the men’s, women’s and wheelchair competitions being staged together for the first time.

Working in collaboration with the RLWC2021 team, the entire Cube International group, including Cube Partnership, Cube Management and Cube Modular will be working collaboratively to install, operate and manage bespoke official merchandise stores at each of the 61 matches across the men’s, women’s and wheelchair tournaments.

The three tournaments will take place across 21 venues throughout England. Both the women’s and wheelchair competitions will be contested by two groups of four teams, whilst the men’s tournament will see 16 teams compete across four groups.

Cube Partnership, RLWC2021’s Official Retail Partner has designed and operates the official RLWC2021 online store, which was launched last year. The official online store has proven to be a world class ecommerce service, offering fans a comprehensive range of exciting merchandise for the biggest and best RLWC2021 in history. Cube will also manage the retail operation at all matches and venues.

Retail stores will be provided by Cube Modular, the portable building division of the Cube group, including Continest containers, the world’s most sustainable, foldable container, a product that offers an impressive 80% CO2 emissions reduction against standard container use. The Continest stores will be installed at the venues by the Cube Management team, a well-established event operations and services business, which also works in a wide range of other sports including F1, NFL, UEFA, cricket and golf.

The Women’s Sports Alliance, a global story telling platform, also part of the Cube International group, will be working closely with RLWC2021 to bring to light some of the most inspirational female player journeys to the World Cup. With behind the scenes access, courtesy of RLWC2021, to some of the most exciting players and coaches, the WSA will build hype not only around the teams, but the tournament as a whole, including championing the inclusivity element of the tournament through film, photography and journalistic means.

Cube’s RLWC2021 Business Director, Andy Smith, said: “The entire Cube team is delighted to be working with RLWC2021 and we are looking forward to bringing our exciting products and stories, and a great retail and fan experience for spectators and fans attending and watching the RLWC2021. It’s going to be a great spectacle!”

To celebrate 200 Days to Go, RLWC2021 are offering fans a limited period ticket upgrade offer. Fans will be able to purchase a Category C ticket and be automatically upgraded to a Category B ticket.

As part of the celebrations, RLWC2021 will take the three Men’s, Women’s and Wheelchair World Cup trophies to all 17 host cities and towns in a whirlwind 48-hour cross-country tour. Fans can follow the Trophies Tour live on RLWC2021’s official social media channels Twitter, Instagram, TikTok and Facebook, with access to exclusive content including interviews, tour snaps and behind-the-scenes footage.

The RLWC2021 is set to be the most visible rugby league event in history with all 61 games in the men’s, women’s and wheelchair competitions being broadcast live on the BBC.

#RLWC2021 #200DTG #ThisIsRealImpact

For tickets: www.RLWC2021.com/tickets 

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses.