Now An All-Encompassing Global Sports Business, Cube International introduces the new face, new structure and new future of the Cube group.
Cube International today announces a major rebrand to reflect the company’s evolution into an all-encompassing, global sports business. The company, consisting of a group of integrated businesses, brings unique, forward-thinking and game-changing concepts to sports brands, rights holders, event organisers and properties.
The three main subsidiaries within the Cube International group, Cube Management, a globally recognised event management company, Cube Partnership, an innovative ecommerce, licensing and merchandise business, and Cube Modular, a modular portable building specialist company, have all been incorporated within the rebrand. Each company has been given a distinct new look, with its own identity, logo and colour scheme.
Andy Moss, Cube International’s Executive Chairman said, “Today marks a milestone for Cube. Since the beginning of 2020, and despite facing a global pandemic, Cube has grown significantly in a very short period of time. To accommodate our growth, we have expanded our team, including industry leaders from the sporting world, and created the Cube International group. The new brand captures the culture, values and ethos of each of our core businesses and fully portrays the exciting, energetic and international image of the group as a whole.”
“Our vision has been to build out our talents, capabilities and assets so we can offer clients a full, end-to-end solution for their event, retail, ecommerce and portable building needs. We’ve brought together a team, one of the most experienced in the business, that can manage the complexities of event operations, logistics, strategy, technology, and creative in order to be an all-encompassing solutions partner for brands and events at global, national and local level. With this launch, we are unifying all these assets behind an exhilarating, exciting and revitalised new image.”
The rebranding of the four companies, around a core mission to ‘reimagine, empower and activate’ global sports events, has provided each Cube brand with its own colour variation within a bold and powerful collective identity that conveys the thrill, excitement and energy associated with the world of sport.
Cube International, Cube Management, Cube Partnership and Cube Modular work with major brands and properties across multiple sports, including football, rugby, motorsport, cricket, golf, cycling and esports.