Cube’s Portable Event Structures 2023 Summer Season

Cube’s Portable Event Structures 2023 Summer Season

Round-up of a Summer Season of Festival and Sporting Events for Cube’s Portable Event Structures

The 2023 season has been a busy one for Cube Modular’s portable event buildings, with a mixture of music festivals and sporting events taking advantage of our sustainable delivery and rapidly deployed, flexible structures. The season has been extended this year, with a proportion of our event stock spending September and October dotted around France providing retail stores at stadia concourses and in town centre fanzones for the Rugby World Cup.

RWC2023 temporary shop transportation
Cube X at Spurs stadium
rugby world cup merch unit

Our most popular product has been the 6m x 2.4m CN20 foldable cabins, with approximately 450 deployed around the UK. The smaller CN10 units have also been popular, with 300 popping up as box offices, admin units, dressing rooms, accreditation points, production suites and security cabins. Our fleet of merchandising units are also increasingly in demand both inside and outside of sporting event retail.

cube's modular buildings
FormulaE London E-Prix Excel Centre
formula e race control

Cube was back supporting big name festivals such as Glastonbury, Boardmasters, British Summertime and Download. Our CN10 units were deployed in earnest as accommodation for the first time with 80 set up as twin bedrooms at Royal International Air Tattoo. Cube’s sleeping accommodation fleet also travelled the UK, with Caboose VIP ensuite sleeping units providing luxury accommodation for event-goers or executives at Download, Glastonbury and Eisteddfod. Our pop-up Snoozy glamping pods were popular for Glastonbury Winding Lake and Download.

Caboose & Co Rocket Accommodation Units
Caboose & Co Inside of a Rocket Accommodation Unit
glastonbury glamping pods

Sport-wise Cube has been on tour with R&A Golf and England Golf, delivering 100 units to 14 golf tournaments and for the fourth year running we have installed the entire temporary building infrastructure for Formula E at London’s Excel Centre. Other installations have included UCI Cycling World Championships, Riot Games, Major League Baseball, Soccer Aid and World Athletics in Budapest. For The Jockey Club, our branded retail units have sold merchandise at Cheltenham Gold Cup, The Grand National and Epsom Derby.

jockey club popup shop
isle of man tt shop
R&A Walkers Cup admin buildings

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Cube International launches Cube Sight & Sound

Cube International launches Cube Sight & Sound

Cube International launches Cube Sight & Sound

Cube International (Cube) is excited to launch Cube Sight & Sound – a new event, stadium and venue retail solution, incorporating a large format video screen situated above a retail, merchandise or F&B portable building. The unit is being showcased by Cube at The Showman’s Show today.

cube sight & sound logo

Bringing promotional, activation and revenue-making opportunities to stadia and events, each unit incorporates a 6m screen mounted on top of one of Cube Modular’s fully brandable point of sale units. Opportunities for event and venue organisers include brand activation, product visualisation, information sharing, live action broadcast, gamification, or a combination of the above.

Cube’s new product offering is a prime example of how the Cube group of companies is forward thinking, unique in its approach and looking to re-imagine and re-invent stadia and events, by delivering innovative solutions which can increase revenue streams and maximise brand activation at venues.

The units fit particularly well within Cube Management’s event services portfolio. Jon Graham, Cube Management’s MD, said, “The potential applications for these new Cube Sight & Sound retail units are endless. We are really looking forward to working with our partners and clients to create an impact, add value and maximise brand activation and sponsorship possibilities across their stadia and venues.”

The screen cassette frame’s size matches the length of Cube Modular’s award-winning range of foldable Continest merchandising and retail units perfectly, allowing the biggest screen width possible above the units and enabling eco-friendly transport of multiple, stacked units to take place. Up to 10 of the multi-purpose base units can be transported flat-packed and stacked on a single truck, leading to an 80% reduction in carbon emissions compared to transporting the equivalent number of traditional fixed framed units.

The compact, neat and sustainable solution offers a rapidly installed pop-up retail opportunity with immediate activation, ideal for monetising event and festival brands, and will equally enhance stadium and sport fanzones.

Key applications for these versatile units include:

  • Public events, including sports, festivals, concerts and other live events
  • Retail environments and pop-up shops
  • Spectator villages and fan zones
  • Roadside and city centre public spaces
  • Showrooms, marketing suites and product launches
  • Corporate premises
  • Gamification

The concept was recently proven during the Birmingham 2022 Commonwealth Games where a Cube Sight & Sound unit was installed at Brindley Place to welcome residents and sports fans into its central square location to enjoy watching the action, live in a community atmosphere.

Cube Sight & Sound at Brindley Place

Fitting neatly into the corner of the square with its small 6m x 2.4m footprint, a food and beverage unit was used to serve refreshments whilst fans watched the competition on the 6m x 3m screen above. The combination of pop-up café and cinema screen proved a winning formula throughout the Games fortnight and its popularity outstripped all expectations. The same unit was also used to screen the Women’s Euros final to a packed audience, during which food and drink sold out very quickly.

The Cube Sight & Sound installation can be viewed at Cube Modular’s Stand 138 on Avenue B, at The Showman’s Show, Newbury Showground on 19 and 20 October 2022. Alternatively, please contact the Cube team for more information.

Cube Sight and Sound unit at the Showman's Show 2022

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Ready to make an impact! Cube fully prepared for the Rugby League World Cup

Ready to make an impact! Cube fully prepared for the Rugby League World Cup

Ready to make an impact! Cube fully prepared for the Rugby League World Cup

With less than a week to go, our team is getting fully prepared and ready for the Rugby League World Cup 2021 (RLWC2021). Following a year’s postponement due to Covid, the RLWC2021 will be the first ever World Cup to combine the men’s, women’s and wheelchair tournaments, with 61 matches in over 36 match days held across 21 different stadia in the UK.

As RLWC2021’s Official Retail Partner, the Cube team has built its product proposition around the tournaments’ official branded suppliers including replica jerseys from the thirty-two competing nations, complemented by additional ranges of Cube-designed own-label collections. The official merchandise collections have been available on the Cube-operated official RLWC2021 online store since September 2020.

The onsite retail programme will be managed by the Cube Management team in terms of retail structures and retail operation, utilising our very own retail and merchandise units. A total of nine Continest units, with full counter fit, roller shutters, full internal shop fit outs and branding, will be utilised and moved around across the venues, as well as 5 wooden booth internal structures. Cube will also be re-branding existing stadium and venue shops from which official merchandise will be displayed and available for sale. For maximum installation and operations efficiency, Cube Management will be basing its on-event logistics team in Oldham for the next two months where units will be built, stored and transported to and from each of the venues.

The Cube retail team, including 5 managers and 170 sales assistants, will be managing three retail teams across the venues and duration of the tournaments to effectively retail and fully operate the RLWC2021 Official Merchandise at the Official Stores at all stadia and venues.

Brandon Weston, Cube Modular’s MD, said: “It’s great to see our sustainable retail units being utilised at this major, global and celebrated event. It’s another fabulous demonstration of just how versatile Cube Modular’s range of units are, and how they are able to be transported from venue to venue in a short space of time. A true showcase of their incredibly flexible nature!”

Andy Smith, Cube’s Retail Director, said: “We’re thrilled to be involved in the RLWC2021, the pinnacle event of rugby league. We’re all set and can’t wait to get our team on the ground. The onsite retail programme may be complex, because it includes the three tournaments in one combined schedule with 58 stores at 21 venues and over 170 staff, but we’re really looking forward to being part of its legacy and making it the ‘biggest and best’ Rugby League World Cup ever.”

Harry Lonsdale, Cube Management’s Project Manager, added: “A lot of preparation has, and is, going into the planning of this world-renowned event. With the busy logistical nature of the tournaments over the different venues, Cube Management is looking forward to showcasing the different retail outlets and merchandise propositions it can offer, both internally and externally, and its recognised operational expertise.”

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Cube Launches Sustainable Event Hotel at Event Buyers Live

Cube Launches Sustainable Event Hotel at Event Buyers Live


Cube Launches Sustainable Event Hotel at Event Buyers Live

We’re delighted to have launched our sustainable event hotel at the Event Buyers Live conference in Nottingham recently, which was received with rave reviews!  

Our new state-of-the-art and sustainable event hotel, available for 2022 events and festivals, is constructed using Cube’s market-leading and award-winning Continest foldable containers, buildings which can be rapidly deployed to create multi-room accommodation structures.

Showcasing our innovative design at the conference with a two ensuite bedroom structure, the insulated buildings can be jointed and stacked to form a two-storey 20-bedroom hotel, with air conditioning available where required. Full service and furnishing contracts are also available. Our eco-friendly modular hotel is suitable for any large scale event, making it ideal for organisers looking for on-site staff accommodation to reduce their travel and transport costs. 

event hotel launch at event buyers live

The Event Buyers Live conference, where prospective clients pre-book meetings with suppliers whose products they are interested in, saw a fully booked Cube team showcase its modular portable hotel to many curious parties. In fact, due to demand, the team was unable to fit everyone into the conference timeframe, meaning more showings and demonstrations have been booked in the weeks ahead.  

Festival and event organisers who did manage to book an appointment to see the team were particularly interested in discussing their sustainability goals for 2022 and finding out how Cube can help to reduce their travel and transport emissions through the use of its foldable containers. Continest’s innovative foldable container technology means just two trucks can deliver an entire 20-bedroom ensuite pop-up hotel to any location, leading to an 80% saving in carbon fuel emissions compared to fixed framed portable buildings.  In addition, an entire event infrastructure consisting of ticket offices, security units, admin offices, merchandise units, bar and catering units as well as accreditations offices, can also be delivered on just two trucks*. 

Cube Modular’s charity partner, ecolibrium, also hosted a panel of experts discussing the challenges and looking at strategies for reducing travel carbon emissions at events, focusing on innovation in the supply chain and how stakeholders across the sector can collaborate to create positive change. Brandon Weston, Cube Modular’s Managing Director, was part of this thought-provoking panel, alongside Naomi Lawson (project manager, ecolibrium) and other eminent players in the environmental and events industries. 

Brandon Weston, Cube Modular’s MD, said: “We had a very successful time at Event Buyers Live and received some fantastic feedback on the launch of our new event hotel, which will be available for 2022. This event has been a fantastic networking opportunity for developing both new and existing relationships and we very much look forward to working with them all in what is sure to be an exciting year for the event and festival industry.”

*based on the use of 20 CN20 (6m) units or 40 CN10 (3m) units.

cube event hotel interior
cube event hotel interior
cube event hotel interior

For our Festival and Events Brochure

Part of the Cube International group, Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Cube Expands Its Shop Structures At Lord’s Cricket Ground

Cube Expands Its Shop Structures At Lord’s Cricket Ground


Cube Expands Its Shop Structures At Lord’s Cricket Ground

Cube has recently installed a new retail structure at Lord’s Cricket Ground in London. The new shop, located next to Lord’s East Gate entrance, has replaced the venue’s existing store which was taken down during the stadium’s recent redevelopment.

This is the second ‘pop up’ store Cube has installed at Lord’s, following an 11x6m store installation in 2019 which is situated at Grace Gate.

The latest store, commissioned by Marylebone Cricket Club (MCC), the owners of Lord’s, provides a fully fitted out store, smaller in size than the previous retail structure, but with the aim to maximise space and give the perception of a larger store. The Cube team installed the store within 5 days.

lord's cricket ground new merch shop
lord's merchandise shop

Created and designed by Cube’s in-house tech team, the 15x7m store includes a metal faced sandwich panel structure, with automatic doors on entrance and exit. A 6m glazed frontage with large shopfront window display and external large format stretch fabric branding completes its exterior.

lord's merchandise shop

Internally, the store has been fitted out with a bespoke made mesh & fabric retail display wall, printed to MCC’s new brand colourways for Lord’s to brighten up the corners of the shop; a bespoke till area, including ample cupboard storage; large floor to ceiling picture windows, to break up the rows of merchandise and bring additional light into the shop; as well as full internal electrics, data and air conditioning.

The Cube team, an integrated event services, modular building and sports retail company, offers event and venue infrastructure solutions to many world-renowned venues and events, including F1, UEFA, EURO2020, Sail GP, Formula E World Championship, and the R&A.

Part of the Cube International group, Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses.