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The Cube International group officially opens new HQ in Worcester

The Cube International group officially opens new HQ in Worcester

official cube hq opening with Perry the B2022 official mascot, the mayor of Worcester and Cube's CEO

The Cube International group officially opens new HQ in Worcester

We’re delighted to have officially opened our new HQ in Worcester today. The new office and 45,000 sqft warehouse facility was jointly opened by the Mayor of Worcester, Councillor Stephen Hodgson, Perry the Bull, the Birmingham 2022 Commonwealth Games mascot, and Cube International’s CEO, Ed Boardman.

A host of local, national and international business and sports representatives, and the Cube group’s 60+ employees were also in attendance.

Read full Press Release below: 

Cube International officially opens new HQ in Worcester

Worcester, 25th March 2022: Cube International officially opened its new 45,000 sqft facility in Worcester today, in response to the group’s national and international business growth.

The facility was opened jointly by the Mayor of Worcester, Councillor Stephen Hodgson, Perry the Bull, the Birmingham 2022 Commonwealth Games mascot, and Cube International’s CEO, Ed Boardman, supported by a host of local, national and international business representatives celebrating this major step forward for the Cube group.

The new facility will bring together several areas of the business, providing for a far better integrated and co-ordinated solution for clients and partners, and offering a more efficient model of working. The warehouse embraces new technology to enhance Cube’s already solid sustainability credentials and will play a key role in providing a cleaner, greener and healthier way to work.

Unlike many of its contemporary companies in the sport events industry, Cube has been able to respond quickly and decisively during the Covid crisis, replacing typical event work with consultation, planning and the installing of Covid test centres, laboratories, and its innovative hand sanitiser walls.

Covid was, and remains, a huge challenge, but as a business Cube had the foresight to adapt and used its agility and speed of response, both necessary components, to succeed in the world of sport and events.

Ed Boardman, Cube International’s CEO, said: “The opening of our new HQ in Worcester is an important development in the growth of the Cube International business and an important step in delivering our ambitious growth plans. Our new facility will also allow us to enhance our efficiency and sustainability within the sports industry and enable us to integrate our group more effectively. It is a big step forward as we grow our national and international footprint to best serve our clients and partners.”

The Mayor of Worcester, Councillor Stephen Hodgson, said: “It was a real pleasure to be part of the opening of Cube’s Head Quarters today. It was great to come to their new facility in Worcester and see what they do. I wish them the greatest success for the years to come.”

The Commonwealth Games, to be held in Birmingham this year, has been a major catalyst in the decision to move to Worcester, where the warehouse element will be used to manage the on-event retail programme for the Games, providing stock management and logistics. As a business Cube has recently trebled its head count and will, during the Games, employ more than 50 Megastore employees from June to the end of the Games, as well as 1,000 event retail staff across all the Games venues and villages.

David Leather, CGF Partnership’s CEO said: “Seeing the impact of the Birmingham 2022 Commonwealth Games through the attraction of new business to the region, local business growth and enhanced jobs and skills opportunities in the West Midlands, truly demonstrates the legacy hosting the Commonwealth Games can have on a region. With less than 150 days to go until the Games, it is wonderful to see Cube, our Official Master Licensee, bring even greater benefits to the region for Games time and beyond.”

Cube, living evidence of Birmingham 2022’s commitment to using local businesses and resource, will leave behind a real legacy of employment and further development. Cube also recognises the value of the region’s major education institutes and has developed strong relationships with the local region’s universities and colleges, offering work placements, internships, and apprenticeship programmes.

-ENDS-

About Cube International

Cube International is ‘all about sport’, a group of companies embracing two core values: to reimagine and to collaborate. It offers a diverse range of services, including the Cube Partnership programme, one of the leading licensing, merchandising and retail specialists in the world, counting the Birmingham 2022 Commonwealth Games, the Rugby League World Cup 2021, Aston Martin F1, the 2023 Solheim Cup and Williams Racing as some of its clients. Cube Modular, the portable building division of the group, is the exclusive European distributor of Continest, manufacturers of the world’s most sustainable, foldable container, a product that offers an impressive 80% CO2 emissions reduction against standard container use. Both businesses are supported by Cube Management, a well-established event operations and services business, which works in a wide range of sports including F1, NFL, UEFA, cricket and golf.

Appreciating the significant contribution of sport to the business and its team, the Cube International group also manages and supports the Women’s Sports Alliance and is currently in the process of establishing the Disability Sports Alliance, both celebrating the success and development of access, participation and awareness in the world of sport.

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Part of the Cube International group, Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

England Golf Championships to Boost Eco-Credentials with Cube’s Continest Sustainable Buildings

England Golf Championships to Boost Eco-Credentials with Cube’s Continest Sustainable Buildings

cube x england golf header image

England Golf Championships to Boost Eco-Credentials with Cube’s Continest Sustainable Buildings

Cube Modular has won a contract to supply its award-winning Continest foldable container buildings to four England Golf championships this season. A total of 18 units will be supplied to championships in England and Scotland between May and August including the European Amateur Team Championship at Royal St George’s Golf Club.

“We’re really looking forward to working with England Golf to minimise the carbon footprint of this season’s events with our unique foldable portable cabins”, said Brandon Weston, MD of Cube Modular. “Our award-winning units provide high quality, versatile buildings that can be folded down and stacked, reducing transport C02 emissions and slashing haulage costs.”

James Crampton, England Golf’s director of championships, commented: “In everything we do as a championships team, the environmental impact of our work is now carefully considered. By choosing Cube Modular for office solutions at several of our key, large-scale events we are going that one step further to make sure that our carbon footprint is as small as possible.”

England Golf’s national amateur squads compete on a world stage and previous alumni include modern-day professionals Justin Rose, Tommy Fleetwood, Bronte Law and Georgia Hall. The four events Cube will be supplying units to are: the Brabazon Trophy (Saunton Golf Club), European Men’s Team Championships (Royal St George’s Golf Club), English Amateur Championships (men and women at Lindrick and Worksop Golf Clubs) and the English Women’s Stroke Play (Beau Desert Golf Club).

Cube’s Continest CN10 units will provide offices for organisers and staff at each of these championship events. These unique container buildings with patented hinge mechanism are folded flat for storage and transport and then erected in minutes on-site to provide a high quality, robust and versatile temporary infrastructure. They can also be jointed together to create larger open-plan spaces or multi storey buildings.

England Golf is the governing body for the club and amateur game in England and administers the game on behalf of around 1,800 affiliated golf clubs and 647,000 golf club members. The championships team stages over 50 tournaments each season for elite amateur and handicap club golfers.

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Part of the Cube International group, Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses.