fbpx
British Grand Prix 2021

British Grand Prix 2021

BRITISH GRAND PRIX 2021

The British Grand Prix Benefits From Cube’s Multi-Functional Services

For the British Grand Prix at Silverstone, held on 17th and 18th July 2021, the Cube International group provided a variety of services and products, including:

  • A VIP shopping experience for Aston Martin Cognizant F1 team’s fans and guests
  • An online POS for fans wishing to place online orders to purchase items not in stock at the event
  • A boutique modular pop up shop at Aston Martin F1’s HQ, for fans and VIPs looking to purchase the latest Aston Martin F1 apparel
  • 400 Tensile Barriers for Silverstone Circuit
  • Covid Admin Facilities for staff at Silverstone’s hospitality & catering company, Do & Co
  • A portable modular cap stand unit for Silverstone’s official merchandiser, Stichd

As an all-encompassing global sports business providing holistic solutions for many major sports events, the Cube International group offers a complete end to end service, from initial concepts and designs to ecommerce and on event retail expertise. The Cube group’s collaboration at the British Grand Prix, included:

  • Cube Partnership, the sports retail experts and Official E-Commerce Partner of Aston Martin F1
  • Cube Modular, the group’s innovative modular building provider and exclusive international sporting events rights holder of Continest containers
  • Cube Management, the group’s world-renowned event management and event services company

 

Sail GP

Part of the Cube International group, Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Great Britain Sail Grand Prix

Great Britain Sail Grand Prix

GREAT BRITAIN SAIL GP

Cube Brings Its Sustainable Eco-Friendly Merchandise Unit To Great Britain Sail GP

For the Great Britain Sail Grand Prix, held during the weekend of 17th and 18th July 2021, Cube installed a fully branded popup retail unit in the centre of Plymouth. The unit, located and installed in Plymouth High Street, was a Cube new-to-market bespoke unit, with full roller shutter, branding and shop fit – a complete one stop fan shop solution. Despite restricted access, the city centre was closed for set up during the night, Cube deployed a new Continest unit, an award-winning, market leading, foldable and eco-friendly container merchandise solution, in line with Sail GP’s sustainable credentials.

Continest units are a great solution for any event or venue looking for a pop up retail solution which can be fully branded, fully customised and is designed to help meet sustainability targets due to their foldable container technology.

Initially intended to house both ticket and merchandise sales, the unit’s branding and interior fitting was changed at the last minute to a full 100% merchandise solution, due to all the tickets to the event having been sold in advance.

Sail GP merch unit

About Sail GP

Powered by Nature™, Sail GP is an adrenaline-fueled race with eight teams going head-to-head in iconic venues across the globe for a winner-takes-all $1 million prize.

Sheer emotion, state-of-the-art technology and incredible drama unfolds as elite athletes fly cutting-edge wingsailed catamarans in thrilling close-to-shore races.

The Great Britain Sail Grand Prix in Plymouth saw Australia win the race, beating France and the United States in the winner-takes-all Final on Plymouth Sound.

Sail GP
Sail GP merch unit

Part of the Cube International group, Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

EURO 2020

EURO 2020

EURO2020

Cube brings Sustainable Portable Fan Shops to Venues across Europe for EURO2020

For EURO2020, we were responsible for the installation of the event’s official fan shops and installed Continest CN20s, the world’s most sustainable portable building solution, at multiple venues across Europe. Venues included London, Rome, Amsterdam, Munich and Bucharest. 

The fully branded retail units were utilised to sell the official EURO2020 and competing nations merchandise to thousands of spectators and fans.

Postponed for a year, due to the coronavirus, the event was held across 11 European stadia, one of the first multi venue events held since the start of the global pandemic.

Contracted by EURO2020’s official merchandise partner, Fanatics, our on-event team, known for its logistical and operational expertise, installed 16 Continest CN20 units at multiple European venues in less than a week.

SCOPE OF WORK

  • Sustainable transportation of Continest CN20 units
  • Installation of 16 retail fan shops
  • Multiple venues across Europe
  • Full internal shop fit
  • Dedicated EURO2020 fan shop branding
euro2020 fan store shop fit
euro2020 fan store munich stadium

Revolutionizing the sports event industry, Continest foldable containers are a market-leading and award-winning ecofriendly portable accommodation solution. The units have won many plaudits from around the globe and have been specifically designed to enable quick and easy transportation, installation and relocation, due to the units’ patented and innovative foldable container technology.

Transportation of the units, and the accompanying equipment, to each venue is therefore possible on just one truck, which brings huge savings on road haulage costs and carbon emissions, compared to the use of traditional, fix-framed retail buildings.

The foldable units were built onsite at each location and included custom-made secure roller shutters, designed by Cube’s inhouse team, and dedicated tournament branding. Internally, each shop was fully fitted with shop fittings, branding, counters and display shelving.

As seen here at the Euros, Cube’s Continest container units are a great solution for any event or venue looking for a temporary facility solution that helps meet an event’s sustainability targets.

euro2020 merchandise
euro2020 fan store wembley

Part of the Cube International group, Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses.