BRITISH GRAND PRIX 2021

The British Grand Prix Benefits From Cube’s Multi-Functional Services

For the British Grand Prix at Silverstone, held on 17th and 18th July 2021, the Cube International group provided a variety of services and products, including:

• A VIP shopping experience for Aston Martin Cognizant F1 team’s fans and guests
• An online POS for fans wishing to place online orders to purchase items not in stock at the event
• A boutique modular pop up shop at Aston Martin F1’s HQ, for fans and VIPs looking to purchase the latest Aston Martin F1 apparel
• 400 Tensile Barriers for Silverstone Circuit
• Covid Admin Facilities for staff at Silverstone’s hospitality & catering company, Do & Co
• A portable modular cap stand unit for Silverstone’s official merchandiser, Stichd

As an all-encompassing global sports business providing holistic solutions for many major sports events, the Cube International group offers a complete end to end service, from initial concepts and designs to ecommerce and on event retail expertise. The Cube group’s collaboration at the British Grand Prix, included:

• Cube Partnership, the sports retail experts and Official E-Commerce Partner of Aston Martin F1
• Cube Modular, the group’s innovative modular building provider and exclusive international sporting events rights holder of Continest containers
• Cube Management, the group’s world-renowned event management and event services company