RUGBY WORLD CUP 2023
Cube showcases its global Infrastructure and Retail expertise at the Rugby World Cup 2023 in France
Entrusted by renowned sports brands, teams and major sporting events and rights holders, Cube has brought its on-event retail and infrastructure expertise to the Rugby World Cup in France, delivering to all venues.
The Cube team installed a mixture of its own award-winning merchandise units, rebranded existing venue units, and brought new fully branded tented structures. The structures were set up and installed at stadium venues and fan villages at all nine venues and within city centre locations. The units offer fans and spectators a seamless live experience where comprehensive official merchandise offerings are available across the board.
“We are very excited to be partnering with the official merchandise supplier of the RWC France 2023, Legends, providing the very best service and retail structures to Rugby World Cup fans through world-class and innovative shopping experiences in stadiums and city centres around the country,” Andy Smith, Cube’s Retail Director, said.
“In total, within a minimum amount of time, we installed 63 of our sustainable and award-winning retail units. We also delivered twelve 10x5m tented structures, as well as rebranded existing stadium structures in nine stadiums and eight fan villages across France. Our logistics team has done an amazing job ensuring the four build teams that were needed to deliver everything on time, did a seamless job.
“With de-rigs now starting at RWC2023 stadiums no longer in action going forward, our job is to make sure everything is removed on time and according to schedule.”
Cube’s fully integrated retail and infrastructure solutions team work with world class clients as well as some of the largest sporting events and organisations around the globe, including FIFA World Cup 2022, Formula E Grand Prix, RLWC 2021, B2022 Commonwealth Games, Dubai 7s, World Athletics, Glastonbury Festival and the Jockey Club.
Part of the Cube International group, Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses.