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Rugby World Cup 2023

Rugby World Cup 2023

RUGBY WORLD CUP 2023

Cube showcases its global Infrastructure and Retail expertise at the Rugby World Cup 2023 in France

Entrusted by renowned sports brands, teams and major sporting events and rights holders, Cube has brought its on-event retail and infrastructure expertise to the Rugby World Cup in France, delivering to all venues.

rugby world cup 2023

The Cube team installed a mixture of its own award-winning merchandise units, rebranded existing venue units, and brought new fully branded tented structures. The structures were set up and installed at stadium venues and fan villages at all nine venues and within city centre locations. The units offer fans and spectators a seamless live experience where comprehensive official merchandise offerings are available across the board.

rugby world cup 2023
rugby world cup 2023

“We are very excited to be partnering with the official merchandise supplier of the RWC France 2023, Legends, providing the very best service and retail structures to Rugby World Cup fans through world-class and innovative shopping experiences in stadiums and city centres around the country,” Andy Smith, Cube’s Retail Director, said.

rugby world cup 2023
rugby world cup 2023

“In total, within a minimum amount of time, we installed 63 of our sustainable and award-winning retail units. We also delivered twelve 10x5m tented structures, as well as rebranded existing stadium structures in nine stadiums and eight fan villages across France. Our logistics team has done an amazing job ensuring the four build teams that were needed to deliver everything on time, did a seamless job.

“With de-rigs now starting at RWC2023 stadiums no longer in action going forward, our job is to make sure everything is removed on time and according to schedule.”

rugby world cup 2023
rugby world cup 2023

Cube’s fully integrated retail and infrastructure solutions team work with world class clients as well as some of the largest sporting events and organisations around the globe, including FIFA World Cup 2022, Formula E Grand Prix, RLWC 2021, B2022 Commonwealth Games, Dubai 7s, World Athletics, Glastonbury Festival and the Jockey Club.

rugby world cup 2023 logo

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

The R&A Summer 2023

The R&A Summer 2023

THE R&A

The R&A boosts sustainability credentials with Cube’s temporary infrastructure

Cube has had another busy summer installing pop up temporary buildings for championship tournaments at golf clubs around the UK for The R&A, a leading body within the world of golf whose aim is to engage in and support activities for the benefit of the sport. Altogether Cube installation teams delivered 92 units to 12 venues, including 20 for the 49th edition of the prestigious Walker Cup at St Andrews.

R&A Walker Cup 2023 St Andrews

Cube’s portable cabins were deployed as temporary infrastructure to support the popular championship matches. The 6m and 3m units served a multitude of purposes, including:

  • box offices
  • scoring booths
  • media offices
  • medical and first aid bays
  • recording and digital content units
  • gatehouses
  • meeting rooms
  • stores, shops and retail units
  • personal offices for chief referees, Chairman of Championship and tournament directors.
R&A Walker Cup 2023 St Andrews
R&A Men's Championships 2023

The flexibility of Cube’s portable build system means that where required, units can be joined together to create larger open plan offices and meeting rooms as well as multi-storey complexes. 

R&A Walker Cup 2023 St Andrews

Harry Lonsdale, Project Manager for the event, said: “We were able to offer a highly efficient, sustainable delivery service since most venues required between 5 and ten units, which could all be delivered on one truck.

“Folding and stacking our unique units enables clients to achieve up to 80% reduction in carbon emissions associated with transport, boosting their sustainability credentials.”

R&A Walker Cup 2023 St Andrews
R&A Walker Cup 2023 St Andrews

Find out more about our products here 

R&A Walker Cup 2023 St Andrews

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

London E-Prix 2023

London E-Prix 2023

LONDON E-PRIX 2023

Cube Provides Formula E With Temporary Portable Infrastructure for a Third Consecutive Year

The team at Cube were excited to be back at the ExCel London for a third consecutive year, providing the London E-Prix with a plethora of sustainable modular buildings to be used for an array of different facilities.

london eprix race control
FormulaE London E-Prix Excel Centre

In total, Cube supplied more than 85 of its award-winning foldable cabins at this year’s championships, which included the build of a broadcast and medical centre as well as a two-storey race control hub.

inside race control unit at london eprix 2023
FormulaE London E-Prix Excel Centre

Further foldable containers were installed for use as commentary booths, media and editing suites, offices and other admin centres. The team also installed 2 temporary kitchen structures, both with vinyl flooring, in collaboration with West Country Marquees. The kitchens were 12x27m and 9x9m in size, both equipped with running water, waste supply and air conditioning. The team completed the whole installation of all the structures within just five days, using only forklifts and jibs.

FormulaE London E-Prix Excel Centre
FormulaE London E-Prix Excel Centre

Harry Lonsdale, Project Manager for the event, said: “This is our third year working with Formula E now and each time just gets better and better! Everything went very smoothly; the team did a great job, and the client was super happy. We’re looking forward to returning in 2024!”

formula e racing car

This year’s race saw Jake Dennis become the 2022/23 ABB FIA Formula E World Drivers’ Champion and took home the trophy for Britain for the first time ever. Jake is the first to take the title on home soil.

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Monopoly Lifesized

Monopoly Lifesized

MONOPOLY LIFESIZED

Promoting London’s Newest Tourist Attraction

Last weekend (7 -10 April), Cube Sight & Sound made its way to Leicester Square, London, as part of a new activation to promote Monopoly Lifesized, a brand-new challenge attraction in London.

Monopoly Lifesized, based in Tottenham Court Road, has been created to bring a new way to play the planet’s favourite board game. A physical 4D experience whereby competitors have 80 minutes to move around a giant board completing challenge rooms to buy properties, using state of the art technology.

Monopoly Logo

Cube was contracted to provide a promotional unit for the attraction in London’s busy Leicester Square over the Easter weekend. Utilising one of our unique Sight & Sound units, consisting of a pop-up retail unit with a large 6m x 3m LED screen on top, the fully branded unit drew in the crowds, consisting mainly of young adults and families, to whom leaflets were given to promote the new attraction.

Monopoly Lifesized Cube Sight & Sound
Monopoly Lifesized Cube Sight & Sound

James Lauchlan, Cube’s Project Manager, said “Such an exciting activation to be a part of! Like most people, having played hundreds of games of Monopoly throughout my life and now getting involved with a Lifesized version of the game was brilliant. It was great having the unit in Leicester Square seeing the crowd being drawn in by the screen infrastructure and with a photobooth set up, all the fun of this classic game was incorporated via an interactive touch.”

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

RLWC2021

RLWC2021

RUGBY LEAGUE WORLD CUP 2021

Cube Brings Award-Winning Event Retail Infrastructure Solutions to RLWC2021

As the RLWC2021 came to an end in November, we take a look back at our journey through what has been the biggest and best Rugby League World Cup ever!

When the Cube International group announced its partnership with RLWC2021 as the event’s Official Retail Partner in 2020, the Cube team were all set to bring a full, best in-class, merchandise, and retail programme to the event, including the operation of bespoke official merchandise stores at each of the 61 matches across the men’s, women’s, and wheelchair tournaments. The three tournaments, were to be held together for the first time in the tournament’s history, and planned to take place across 21 venues throughout England.

rlwc2021 logo

Due to the COVID-19 pandemic, the tournament had to be postponed for year, making the event officially open on 15th October 2022. Despite the year’s delay, the Cube group worked in close collaboration with the RLWC2021 team throughout. Both Cube Partnership, Cube’s expert sports retail, ecommerce, licensing and merchandise division and Cube Management, Cube’s well-established event operations, infrastructure and services business, joined the Cube Modular team in providing a full online and onsite retail and merchandise programme for the RLWC2021.

Cube Partnership built its RLWC2021 product propositions around the tournaments’ official branded suppliers including replica jerseys from the thirty-two competing nations, complemented by additional ranges of Cube-designed own-label collections. The official merchandise collections have been available on the Cube-operated official RLWC2021 online store since September 2020 and were on sale at all the tournament’s venues and stadia.

rlwc 2021 merch

The onsite merchandise programme, managed by Cube Partnership’s retail ops team, included 5 managers, 3 retail teams and 170 sales assistants, and brought official merchandise products to fans and visitors across the tournament venues for the duration of the event. Cube Management managed the installation of all the fully branded shops, working in close collaboration with Cube Modular, the suppliers of the units. For maximum installation efficiency, the Management team based its operations in Oldham for two months, a central location close to all the venues, where the units were built, stored and transported to and from each stadium venue.

cube at rlwc2021
cube at rlwc2021
rlwc2021 merch
rlwc2021 cube team

In addition, the Women’s Sports Alliance, also part of the Cube International group, gave the event a global story telling platform, bringing to light some of the most inspirational female players’ stories, profiling their journey before and during the event. The WSA successfully managed to build hype not only around the teams, but also the whole tournament, including championing the inclusivity element of the tournament through creatives, including film, photography and journalism.

For the finals held at Old Trafford, Manchester, Cube showcased its award-winning new innovation Cube Sight & Sound – a new event, stadium and venue retail solution, incorporating a large format video screen situated above one of its retail, merchandise or F&B modular portable buildings. Bringing promotional, activation and revenue-making opportunities, the unit perfectly demonstrated its brand activation, product visualisation and information sharing capabilities at live events. 

Andy Smith, Cube Partnership’s Retail Director, said: “We were thrilled to be involved in the RLWC2021, the pinnacle event of rugby league. The onsite retail programme may have been complex, as it included the three tournaments in one combined schedule with 58 stores at 21 venues and over 170 staff, but we are so pleased that it was a success and that we have been a part of its legacy in making it the ‘biggest and best’ Rugby League World Cup ever.”

Brandon Weston, Cube Modular’s MD, added: “It was great to see our sustainable retail units being utilised at this major, global, and celebrated event. It was another fabulous demonstration of just how versatile Cube Modular’s range of units can be, and how they can be transported from venue to venue in a short space of time. A true showcase of their incredibly flexible nature!”

Harry Lonsdale, Cube Management’s Project Manager, concluded: “A lot of preparation went into the planning of this globally renowned event. With the busy logistical nature of the tournaments over the different venues, Cube was proud to showcase all the different retail outlets and merchandise propositions that it can offer and its operational, logistical and installation expertise. I can’t believe the tournaments are already over!”

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses.