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Rugby World Cup 2023

Rugby World Cup 2023

Sep 29, 2023

RUGBY WORLD CUP 2023

Cube showcases its global Infrastructure and Retail expertise at the Rugby World Cup 2023 in France

Entrusted by renowned sports brands, teams and major sporting events and rights holders, Cube has brought its on-event retail and infrastructure expertise to the Rugby World Cup in France, delivering to all venues.

rugby world cup 2023

The Cube team installed a mixture of its own award-winning merchandise units, rebranded existing venue units, and brought new fully branded tented structures. The structures were set up and installed at stadium venues and fan villages at all nine venues and within city centre locations. The units offer fans and spectators a seamless live experience where comprehensive official merchandise offerings are available across the board.

rugby world cup 2023
rugby world cup 2023

“We are very excited to be partnering with the official merchandise supplier of the RWC France 2023, Legends, providing the very best service and retail structures to Rugby World Cup fans through world-class and innovative shopping experiences in stadiums and city centres around the country,” Andy Smith, Cube’s Retail Director, said.

rugby world cup 2023
rugby world cup 2023

“In total, within a minimum amount of time, we installed 63 of our sustainable and award-winning retail units. We also delivered twelve 10x5m tented structures, as well as rebranded existing stadium structures in nine stadiums and eight fan villages across France. Our logistics team has done an amazing job ensuring the four build teams that were needed to deliver everything on time, did a seamless job.

“With de-rigs now starting at RWC2023 stadiums no longer in action going forward, our job is to make sure everything is removed on time and according to schedule.”

rugby world cup 2023
rugby world cup 2023

Cube’s fully integrated retail and infrastructure solutions team work with world class clients as well as some of the largest sporting events and organisations around the globe, including FIFA World Cup 2022, Formula E Grand Prix, RLWC 2021, B2022 Commonwealth Games, Dubai 7s, World Athletics, Glastonbury Festival and the Jockey Club.

rugby world cup 2023 logo
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Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

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The R&A Summer 2023

The R&A Summer 2023

Sep 19, 2023

THE R&A

The R&A boosts sustainability credentials with Cube’s temporary infrastructure

Cube has had another busy summer installing pop up temporary buildings for championship tournaments at golf clubs around the UK for The R&A, a leading body within the world of golf whose aim is to engage in and support activities for the benefit of the sport. Altogether Cube installation teams delivered 92 units to 12 venues, including 20 for the 49th edition of the prestigious Walker Cup at St Andrews.

R&A Walker Cup 2023 St Andrews

Cube’s portable cabins were deployed as temporary infrastructure to support the popular championship matches. The 6m and 3m units served a multitude of purposes, including:

  • box offices
  • scoring booths
  • media offices
  • medical and first aid bays
  • recording and digital content units
  • gatehouses
  • meeting rooms
  • stores, shops and retail units
  • personal offices for chief referees, Chairman of Championship and tournament directors.
R&A Walker Cup 2023 St Andrews
R&A Men's Championships 2023

The flexibility of Cube’s portable build system means that where required, units can be joined together to create larger open plan offices and meeting rooms as well as multi-storey complexes. 

R&A Walker Cup 2023 St Andrews

Harry Lonsdale, Project Manager for the event, said: “We were able to offer a highly efficient, sustainable delivery service since most venues required between 5 and ten units, which could all be delivered on one truck.

“Folding and stacking our unique units enables clients to achieve up to 80% reduction in carbon emissions associated with transport, boosting their sustainability credentials.”

R&A Walker Cup 2023 St Andrews
R&A Walker Cup 2023 St Andrews

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R&A Walker Cup 2023 St Andrews
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Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

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Monopoly Lifesized

Monopoly Lifesized

Apr 14, 2023

MONOPOLY LIFESIZED

Promoting London’s Newest Tourist Attraction

Last weekend (7 -10 April), Cube Sight & Sound made its way to Leicester Square, London, as part of a new activation to promote Monopoly Lifesized, a brand-new challenge attraction in London.

Monopoly Lifesized, based in Tottenham Court Road, has been created to bring a new way to play the planet’s favourite board game. A physical 4D experience whereby competitors have 80 minutes to move around a giant board completing challenge rooms to buy properties, using state of the art technology.

Monopoly Logo

Cube was contracted to provide a promotional unit for the attraction in London’s busy Leicester Square over the Easter weekend. Utilising one of our unique Sight & Sound units, consisting of a pop-up retail unit with a large 6m x 3m LED screen on top, the fully branded unit drew in the crowds, consisting mainly of young adults and families, to whom leaflets were given to promote the new attraction.

Monopoly Lifesized Cube Sight & Sound
Monopoly Lifesized Cube Sight & Sound

James Lauchlan, Cube’s Project Manager, said “Such an exciting activation to be a part of! Like most people, having played hundreds of games of Monopoly throughout my life and now getting involved with a Lifesized version of the game was brilliant. It was great having the unit in Leicester Square seeing the crowd being drawn in by the screen infrastructure and with a photobooth set up, all the fun of this classic game was incorporated via an interactive touch.”

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Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

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B2022 Commonwealth Games

B2022 Commonwealth Games

Oct 1, 2022

B2022 COMMONWEALTH GAMES

Cube x B2022 Commonwealth Games

Cube International was announced as Master Licensee of the B2022 Commonwealth Games in February 2021, appointed to design, license, and retail a comprehensive range of official Birmingham 2022 and Commonwealth Sport products at official Birmingham 2022 shops, other local and national retail outlets and via the dedicated online shop.  

A full collaboration between the Cube International group of companies ensued, including the design and manufacture of official merchandise products by Cube’s creative team, the build and management of a dedicated B2022 online shop by Cube’s digital team, the build of the megastore and other venue retail outlets by Cube Management‘s installation team and the supply of branded sustainable portable modular shops by Cube Modular. In addition, Cube Partnership’s on-event retail division recruited and managed 700+ sales staff, operating 42 retail stores across 21 venues and 3 athletes’ villages. 

A full retail and merch programme:

  • 1 Global Online Store
  • 2m+ Online Visitors
  • 1 Birmingham Central Megastore
  • BBC TV Studio (above Megastore)
  • 2 City Centre Retail Stores
  • 42 Venue Retail Outlets
  • 700+ Retail Staff
  • 680 Products – The Widest CWG Merchandise Range to Date
  • 100% Sustainable Packaging

In total, Cube developed and sold 680+ merchandise products, featuring Birmingham 2022, Commonwealth Sport and Home Nations branding – the widest Commonwealth Games merchandise range to date. The first phase of merchandise included hoodies, t-shirts, mugs, water bottles and pin badges went on sale in the summer of 2021. An exclusive range for the Birmingham 2022 Official Mascot, Perry, followed shortly.

b2022 store
cwg megastore

Overall, 45 official retail stores were set up in the city centre including transport hubs, games venues and temporary live sites. In November 2021, the first Official Retail Store for Birmingham 2022 Commonwealth Games, a 3,200ft² store dedicated to all things B2022, was opened at Hammerson’s Bullring Estate, located on New Street by the iconic Bullring. In total more than 700 retail and merchandise jobs were created, generally recruited with the support of the Commonwealth Jobs and Skills Academy, launched by the West Midlands Combined Authority to generate job opportunities for and improve the skills of local people. 

b2022 store
b2022 megastore
b2022 store
b2022 store

Last, but certainly not least, the Cube Management infrastructure team was responsible for the build of the B2022 CWG Megastore in Centenary Square in the heart of Birmingham. A structure completed and officially launched in July 2022, housing not only the biggest CWG store in Birmingham, but also the official BBC studios, home to the BBC CWG throughout the event, with enviable views across Birmingham Centre. 

Cube International in front of B2022 CWG Megastore

In line with Birmingham 2022 and Commonwealth Sport’s social value commitments, the range of products and the stores that they were sold in had a strong commitment to sustainability, which focused on limiting single use plastics, responsibly managing waste materials, and reducing carbon emissions. We managed to achieve this by having 100% sustainable packaging for everything that was sold throughout the games.

b2022 logo
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Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

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