Cube brings its retail expertise to the World Athletics Indoor Championships 2022 in Belgrade

For the World Athletics (WA) Indoor Championships held at the Stark Arena in Belgrade, Cube delivered its well known merchandise and event retail operation to the capital in Serbia. Taking place on 18th -20th March 2022, Cube was on hand to operate two retail stores for the WA, including the management of the award-winning CN20 Continest retail container as well as an existing internal stadium shop.

world athletics indoor championships 2022 retail

Showcasing its new hybrid retail CN20 unit just outside the stadium, with lift up canopy and drop down counter, the perfect unit for any point of sale operation, the Cube team were also in charge in the full management of the shop fit and display for the internal store.

Brad Edwards, Cube’s Project Manager said: “Great to be working on our first event with World Athletics and being able to showcase the new retail CN20 unit. It was an absolute pleasure to work at such a great venue and amidst such inspiring athletes.”

merchandise unit at world athletics indoor championships 2022 retail

The 18th edition of the World Athletics Indoor Championships in Belgrade saw a flurry of world records, national records, and stunning performances over the course of the weekend.

Watch the top five moments of the 2022 World Athletics Championships


Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses.