Cube’s Portable Event Structures 2023 Summer Season

Cube’s Portable Event Structures 2023 Summer Season

Round-up of a Summer Season of Festival and Sporting Events for Cube’s Portable Event Structures

The 2023 season has been a busy one for Cube Modular’s portable event buildings, with a mixture of music festivals and sporting events taking advantage of our sustainable delivery and rapidly deployed, flexible structures. The season has been extended this year, with a proportion of our event stock spending September and October dotted around France providing retail stores at stadia concourses and in town centre fanzones for the Rugby World Cup.

RWC2023 temporary shop transportation
Cube X at Spurs stadium
rugby world cup merch unit

Our most popular product has been the 6m x 2.4m CN20 foldable cabins, with approximately 450 deployed around the UK. The smaller CN10 units have also been popular, with 300 popping up as box offices, admin units, dressing rooms, accreditation points, production suites and security cabins. Our fleet of merchandising units are also increasingly in demand both inside and outside of sporting event retail.

cube's modular buildings
FormulaE London E-Prix Excel Centre
formula e race control

Cube was back supporting big name festivals such as Glastonbury, Boardmasters, British Summertime and Download. Our CN10 units were deployed in earnest as accommodation for the first time with 80 set up as twin bedrooms at Royal International Air Tattoo. Cube’s sleeping accommodation fleet also travelled the UK, with Caboose VIP ensuite sleeping units providing luxury accommodation for event-goers or executives at Download, Glastonbury and Eisteddfod. Our pop-up Snoozy glamping pods were popular for Glastonbury Winding Lake and Download.

Caboose & Co Rocket Accommodation Units
Caboose & Co Inside of a Rocket Accommodation Unit
glastonbury glamping pods

Sport-wise Cube has been on tour with R&A Golf and England Golf, delivering 100 units to 14 golf tournaments and for the fourth year running we have installed the entire temporary building infrastructure for Formula E at London’s Excel Centre. Other installations have included UCI Cycling World Championships, Riot Games, Major League Baseball, Soccer Aid and World Athletics in Budapest. For The Jockey Club, our branded retail units have sold merchandise at Cheltenham Gold Cup, The Grand National and Epsom Derby.

jockey club popup shop
isle of man tt shop
R&A Walkers Cup admin buildings

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Cube International launches Cube Sight & Sound

Cube International launches Cube Sight & Sound

Cube International launches Cube Sight & Sound

Cube International (Cube) is excited to launch Cube Sight & Sound – a new event, stadium and venue retail solution, incorporating a large format video screen situated above a retail, merchandise or F&B portable building. The unit is being showcased by Cube at The Showman’s Show today.

cube sight & sound logo

Bringing promotional, activation and revenue-making opportunities to stadia and events, each unit incorporates a 6m screen mounted on top of one of Cube Modular’s fully brandable point of sale units. Opportunities for event and venue organisers include brand activation, product visualisation, information sharing, live action broadcast, gamification, or a combination of the above.

Cube’s new product offering is a prime example of how the Cube group of companies is forward thinking, unique in its approach and looking to re-imagine and re-invent stadia and events, by delivering innovative solutions which can increase revenue streams and maximise brand activation at venues.

The units fit particularly well within Cube Management’s event services portfolio. Jon Graham, Cube Management’s MD, said, “The potential applications for these new Cube Sight & Sound retail units are endless. We are really looking forward to working with our partners and clients to create an impact, add value and maximise brand activation and sponsorship possibilities across their stadia and venues.”

The screen cassette frame’s size matches the length of Cube Modular’s award-winning range of foldable Continest merchandising and retail units perfectly, allowing the biggest screen width possible above the units and enabling eco-friendly transport of multiple, stacked units to take place. Up to 10 of the multi-purpose base units can be transported flat-packed and stacked on a single truck, leading to an 80% reduction in carbon emissions compared to transporting the equivalent number of traditional fixed framed units.

The compact, neat and sustainable solution offers a rapidly installed pop-up retail opportunity with immediate activation, ideal for monetising event and festival brands, and will equally enhance stadium and sport fanzones.

Key applications for these versatile units include:

  • Public events, including sports, festivals, concerts and other live events
  • Retail environments and pop-up shops
  • Spectator villages and fan zones
  • Roadside and city centre public spaces
  • Showrooms, marketing suites and product launches
  • Corporate premises
  • Gamification

The concept was recently proven during the Birmingham 2022 Commonwealth Games where a Cube Sight & Sound unit was installed at Brindley Place to welcome residents and sports fans into its central square location to enjoy watching the action, live in a community atmosphere.

Cube Sight & Sound at Brindley Place

Fitting neatly into the corner of the square with its small 6m x 2.4m footprint, a food and beverage unit was used to serve refreshments whilst fans watched the competition on the 6m x 3m screen above. The combination of pop-up café and cinema screen proved a winning formula throughout the Games fortnight and its popularity outstripped all expectations. The same unit was also used to screen the Women’s Euros final to a packed audience, during which food and drink sold out very quickly.

The Cube Sight & Sound installation can be viewed at Cube Modular’s Stand 138 on Avenue B, at The Showman’s Show, Newbury Showground on 19 and 20 October 2022. Alternatively, please contact the Cube team for more information.

Cube Sight and Sound unit at the Showman's Show 2022

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Cube Expands Its Shop Structures At Lord’s Cricket Ground

Cube Expands Its Shop Structures At Lord’s Cricket Ground


Cube Expands Its Shop Structures At Lord’s Cricket Ground

Cube has recently installed a new retail structure at Lord’s Cricket Ground in London. The new shop, located next to Lord’s East Gate entrance, has replaced the venue’s existing store which was taken down during the stadium’s recent redevelopment.

This is the second ‘pop up’ store Cube has installed at Lord’s, following an 11x6m store installation in 2019 which is situated at Grace Gate.

The latest store, commissioned by Marylebone Cricket Club (MCC), the owners of Lord’s, provides a fully fitted out store, smaller in size than the previous retail structure, but with the aim to maximise space and give the perception of a larger store. The Cube team installed the store within 5 days.

lord's cricket ground new merch shop
lord's merchandise shop

Created and designed by Cube’s in-house tech team, the 15x7m store includes a metal faced sandwich panel structure, with automatic doors on entrance and exit. A 6m glazed frontage with large shopfront window display and external large format stretch fabric branding completes its exterior.

lord's merchandise shop

Internally, the store has been fitted out with a bespoke made mesh & fabric retail display wall, printed to MCC’s new brand colourways for Lord’s to brighten up the corners of the shop; a bespoke till area, including ample cupboard storage; large floor to ceiling picture windows, to break up the rows of merchandise and bring additional light into the shop; as well as full internal electrics, data and air conditioning.

The Cube team, an integrated event services, modular building and sports retail company, offers event and venue infrastructure solutions to many world-renowned venues and events, including F1, UEFA, EURO2020, Sail GP, Formula E World Championship, and the R&A.

Part of the Cube International group, Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Lockdown and the Coronavirus Pandemic – A Year On

Lockdown and the Coronavirus Pandemic – A Year On


Lockdown and the Coronavirus Pandemic – A Year On

At the start of 2020, with the onset of the Coronavirus pandemic, the event innovations team at Cube responded to the need for the sporting community to reduce risk of transmission through enhanced hand hygiene measures whilst communicating public health messages at events.

The result? Cube’s ‘Don’t Pass It On’ hand sanitiser station initiative.

Within the space of less than a week, our hand sanitiser stations were designed, manufactured and installed at Twickenham for the Six Nations and at the Cheltenham Gold Cup, providing the event organisers with a simple method to support hand sanitation for visitors, staff and guests in order to try and help mitigate the spread of Covid-19.

hand sanitiser station being used by cheltenham festival visitors
hand santiser station at six nations rugby, twickenham

Since then, and during lockdown, our range of hand sanitising stations have been adopted by a range of businesses and venues, including the NHS, airports, the rail network, mainstream supermarkets as well as sports grounds, stadia and clubs.

Cube has continued to innovate throughout the pandemic, responding very quickly to develop and supply modular building solutions including temporary COVID test processing laboratories, care home visitor pods, and portable vaccination centres and testing centres.

It has been a challenging time for everyone and we’re proud of what we have managed to achieve. Some of our solutions will no doubt be in demand for some years to come if not for the long term. After so many cancelled events and competition behind closed doors it is a real pleasure to be receiving so many enquiries about our event solutions as organisers prepare to welcome back the public.






Speak to our team on 01905 955814 or send us an enquiry

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses.