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Cube’s Portable Event Structures 2023 Summer Season

Cube’s Portable Event Structures 2023 Summer Season

Round-up of a Summer Season of Festival and Sporting Events for Cube’s Portable Event Structures

The 2023 season has been a busy one for Cube Modular’s portable event buildings, with a mixture of music festivals and sporting events taking advantage of our sustainable delivery and rapidly deployed, flexible structures. The season has been extended this year, with a proportion of our event stock spending September and October dotted around France providing retail stores at stadia concourses and in town centre fanzones for the Rugby World Cup.

RWC2023 temporary shop transportation
Cube X at Spurs stadium
rugby world cup merch unit

Our most popular product has been the 6m x 2.4m CN20 foldable cabins, with approximately 450 deployed around the UK. The smaller CN10 units have also been popular, with 300 popping up as box offices, admin units, dressing rooms, accreditation points, production suites and security cabins. Our fleet of merchandising units are also increasingly in demand both inside and outside of sporting event retail.

cube's modular buildings
FormulaE London E-Prix Excel Centre
formula e race control

Cube was back supporting big name festivals such as Glastonbury, Boardmasters, British Summertime and Download. Our CN10 units were deployed in earnest as accommodation for the first time with 80 set up as twin bedrooms at Royal International Air Tattoo. Cube’s sleeping accommodation fleet also travelled the UK, with Caboose VIP ensuite sleeping units providing luxury accommodation for event-goers or executives at Download, Glastonbury and Eisteddfod. Our pop-up Snoozy glamping pods were popular for Glastonbury Winding Lake and Download.

Caboose & Co Rocket Accommodation Units
Caboose & Co Inside of a Rocket Accommodation Unit
glastonbury glamping pods

Sport-wise Cube has been on tour with R&A Golf and England Golf, delivering 100 units to 14 golf tournaments and for the fourth year running we have installed the entire temporary building infrastructure for Formula E at London’s Excel Centre. Other installations have included UCI Cycling World Championships, Riot Games, Major League Baseball, Soccer Aid and World Athletics in Budapest. For The Jockey Club, our branded retail units have sold merchandise at Cheltenham Gold Cup, The Grand National and Epsom Derby.

jockey club popup shop
isle of man tt shop
R&A Walkers Cup admin buildings

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Cube Transforms ExCel Centre with Modular Admin Buildings for London E-Prix

Cube Transforms ExCel Centre with Modular Admin Buildings for London E-Prix

Cube Provides Formula E With Temporary Portable Infrastructure for a Third Consecutive Year

The team at Cube were excited to be back at the ExCel London for a third consecutive year, providing the London E-Prix with a plethora of sustainable modular buildings to be used for an array of different facilities.

london eprix race control
FormulaE London E-Prix Excel Centre

In total, Cube supplied more than 85 of its award-winning foldable cabins at this year’s championships, which included the build of a broadcast and medical centre as well as a two-storey race control hub.

inside race control unit at london eprix 2023
FormulaE London E-Prix Excel Centre

Further foldable containers were installed for use as commentary booths, media and editing suites, offices and other admin centres. The team also installed 2 temporary kitchen structures, both with vinyl flooring, in collaboration with West Country Marquees. The kitchens were 12x27m and 9x9m in size, both equipped with running water, waste supply and air conditioning. The team completed the whole installation of all the structures within just five days, using only forklifts and jibs.

FormulaE London E-Prix Excel Centre
FormulaE London E-Prix Excel Centre

Harry Lonsdale, Project Manager for the event, said: “This is our third year working with Formula E now and each time just gets better and better! Everything went very smoothly; the team did a great job, and the client was super happy. We’re looking forward to returning in 2024!”

formula e racing car

This year’s race saw Jake Dennis become the 2022/23 ABB FIA Formula E World Drivers’ Champion and took home the trophy for Britain for the first time ever. Jake is the first to take the title on home soil.

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Cube Provides First CT Scan Modular Unit for Hallmarq at Valley Equine Hospital

Cube Provides First CT Scan Modular Unit for Hallmarq at Valley Equine Hospital

Cube Provides First CT Scan Modular Unit for Hallmarq at Valley Equine Hospital

We’re thrilled to be in collaboration with Hallmarq to deliver an all-time first state-of-the-art modular building, with a standing leg CT scanner for horses, to Valley Equine Hospital in Berkshire. 

Hallmarq Logo

With a substantial caseload of thoroughbred horses, Valley Equine Hospital is now poised to revolutionise the early identification of distal limb pathology through the utilisation of this advanced diagnostic tool within a portable building. 

The introduction of a standing CT scanner within a portable structure offers numerous advantages over previous methods. CT scanning provides a wealth of information that surpasses the capabilities of radiography. It also reduces radiation exposure to staff. Furthermore, scanning is considerably quicker, enabling prompt diagnosis and treatment planning. 

With easy installation, the Cube x Hallmarq modular diagnostic room can be set up in any location and, once installed, is ready for immediate use. The standing equine leg CT offers safe scanning, with an easy entry and exit system, without the need for general anaesthesia. Full ongoing support is also provided from the team at Hallmarq to ensure maximum use of the facility, including staff training. 

A Safer Alternative

Valley Equine Hospital, with a substantial caseload of thoroughbred horses, chose the Hallmarq standing CT scanner, due to its ability to scan using just standing sedation. This ensures a safer and more efficient experience for the horses when compared to general anaesthesia. By working closely with Hallmarq’s training team, the veterinary professionals at Valley Equine hospital are actively optimising sedation techniques and patient positioning to achieve the best possible results. 

Tom McParland, Valley Equine Hospital’s surgeon, expressed his enthusiasm for the new device, stating: “The installation of the Hallmarq standing CT scanner is a fantastic addition to our hospital. We are confident that this diagnostic modality will significantly enhance our ability to identify not just thoroughbred fetlock pathology earlier but improve our diagnostic abilities of the distal limb for all our equine patients, racing, and leisure alike.” 

The portable Hallmarq standing CT scanner unit is set to revolutionise the equine world with many more units set to be installed at veterinary hospitals across the globe.  

Cube Provides First CT Scan Modular Room for Hallmarq

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Earth Day 2023: ‘Invest In Our Planet’

Earth Day 2023: ‘Invest In Our Planet’

Cube International Earth Day 2023

Earth Day 2023: ‘Invest In Our Planet’

On April 22nd, stakeholders of all backgrounds come together to advance sustainability and climate action in commemoration of Earth Day. First held in 1970, the annual event now includes a wide range of events and initiatives coordinated globally. This year, the Earth Day movement is rallying behind the theme ‘Invest In Our Planet’, which highlights the importance of dedicating our time, resources, and energy to solving climate change and other environmental issues, with a view that investing in our planet is necessary to protect it and the best way to pave a path towards a prosperous future.

Earth Day Logo

Cube is equally committed to protecting the environment, as well as the health and safety of our employees and the global communities in which we operate. Our business takes the necessary measures to carry out its statutory, moral, and social duties to the highest standards, compliant with the current industry best practise.

Cube is constantly improving the environmental impact of its operations and follow these key principles:

  • Actively measuring and monitoring environmental impacts
  • Reducing waste, maximising the reuse, and recycling of materials and managing disposal responsibly
  • Ensuring our use of natural resources (energy, water, products we buy) is sustainable
  • Protecting the environment by seeking to avoid and reduce the pollution of air, water and land that may result as a consequence of our business operations
  • Ensuring that our activities are sensitive to the local community and that we leave areas exactly as they were found or better
  • Developing awareness of environmental context and initiatives to encourage proactive stakeholder engagement
  • Providing suitable environmental training for our staff and continuously promoting sustainability and environmental awareness.

Continest

Cube’s exclusive Continest build system uses foldable technology to reduce transport and logistical costs:

  • Ten buildings can be transported, folded and stacked on a single truck
  • Traditional fixed framed buildings would require five times the number of lorries
  • Continest foldable portable buildings achieve an 80% reduction in transport carbon footprint by reducing the number of trucks required, thereby also reducing our Scope 1 emissions
  • Reduced diesel exhaust fumes reduce carbon, C02, emissions and particulate soot –improving health and wellbeing in the event space and locations the units are installed.

Given the nature of Cube Modular’s business and our ISO20121 Sustainable Event Management Certification, we include:

  • Carbon emission reports for all our event clients and for internal reporting
  • These reports detail the quantity of CO2 emissions produced in transport, and the amount saved compared to transporting fixed framed cabins.

Our business measures its environmental health, safety and sustainability performance against established standards and this performance is reviewed by the Board of Directors and Safety & Sustainability team on a regular basis.

By making sustainability an integral part of our strategy and operations, we aim to achieve long-term returns and generate a positive impact for society and the environment, in line with the Sustainable Development Goals of the United Nations and the Paris Agreement. We make sustainability an intrinsic part of all our global business relationships and work closely with our suppliers and business partners to achieve long lasting impacts across our entire value chain.

Cube International - Sustainability Approach

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Cube’s New Service Supports Events to Reduce Travel Impacts

Cube’s New Service Supports Events to Reduce Travel Impacts

Cube’s New Service Supports Events to Reduce Travel Impacts

Cube has enhanced its service to the company’s event and festival partners by providing, at quotation stage, a summary of the carbon emissions that each project will incur through transportation. A new service aimed to aid discussion over maximising the efficiency of deliveries to ensure that clients can take advantage of carbon emission savings achieved through use of Cube’s sustainable infrastructure solutions.  

Ensuring our range of Cube’s Continest buildings, the most ecofriendly solution in the modular building industry, is even more flexible for use as retail, merchandising and box office units as well as security cabins, dressing rooms and admin offices, Cube’s able to provide an entire event infrastructure to venues, taking full advantage of transport, storage and logistics efficiencies.  

In addition, Cube provides each of its event and festival clients with a Travel Carbon Emissions Report using our partner, ecolibrium’s, carbon calculator tool. Headline figures show carbon emissions savings of 9,588kg for Boardmasters, 9,975kg for Black Deer, 16,788kg for Tartan Heart, and 11,000kg for On The Beach festivals. For those four festivals alone, 112 trucks were taken off the road because of using Cube’s Continest buildings. 

Continest fodlable containers
Continest Containers

In total over 1,000 units have been delivered to more than 40 festivals, music concerts and sporting events, including Chelsea Flower Show, Glastonbury, Formula E London and Monaco E-Prix and the 2022 Birmingham Commonwealth Games. Total carbon savings from delivering our collapsible cabins to 15 UK festivals alone have topped 60,000Kg in the summer of 2022. 

CASE STUDY – Tartan Heart Festival, Inverness 

 

For the Tartan Heart Festival, Cube used just eight lorries to transport 24, 6m units and12, 3m units in and out of the festival instead of thirty lorries which would have been required to transport the equivalent number of units of traditional fixed framed cabins. The carbon emissions and savings achieved can be summarised as follows: – 

Transportation Carbon Emissions 

No. of trucks used Total mileage Carbon emissions (kg) based on DEFRA carbon conversion figures 
8 3,872 9,593.334 

Transportation Carbon Emissions Saved (compared to using traditional fixed framed buildings)

No. of trucks saved 

Total mileage Carbon emissions saved (kg) 
22 10,648 16,788.335 

Tartan Heart Logo
Festivals and Events

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Cube International launches Cube Sight & Sound

Cube International launches Cube Sight & Sound

Cube International launches Cube Sight & Sound

Cube International (Cube) is excited to launch Cube Sight & Sound – a new event, stadium and venue retail solution, incorporating a large format video screen situated above a retail, merchandise or F&B portable building. The unit is being showcased by Cube at The Showman’s Show today.

cube sight & sound logo

Bringing promotional, activation and revenue-making opportunities to stadia and events, each unit incorporates a 6m screen mounted on top of one of Cube Modular’s fully brandable point of sale units. Opportunities for event and venue organisers include brand activation, product visualisation, information sharing, live action broadcast, gamification, or a combination of the above.

Cube’s new product offering is a prime example of how the Cube group of companies is forward thinking, unique in its approach and looking to re-imagine and re-invent stadia and events, by delivering innovative solutions which can increase revenue streams and maximise brand activation at venues.

The units fit particularly well within Cube Management’s event services portfolio. Jon Graham, Cube Management’s MD, said, “The potential applications for these new Cube Sight & Sound retail units are endless. We are really looking forward to working with our partners and clients to create an impact, add value and maximise brand activation and sponsorship possibilities across their stadia and venues.”

The screen cassette frame’s size matches the length of Cube Modular’s award-winning range of foldable Continest merchandising and retail units perfectly, allowing the biggest screen width possible above the units and enabling eco-friendly transport of multiple, stacked units to take place. Up to 10 of the multi-purpose base units can be transported flat-packed and stacked on a single truck, leading to an 80% reduction in carbon emissions compared to transporting the equivalent number of traditional fixed framed units.

The compact, neat and sustainable solution offers a rapidly installed pop-up retail opportunity with immediate activation, ideal for monetising event and festival brands, and will equally enhance stadium and sport fanzones.

Key applications for these versatile units include:

  • Public events, including sports, festivals, concerts and other live events
  • Retail environments and pop-up shops
  • Spectator villages and fan zones
  • Roadside and city centre public spaces
  • Showrooms, marketing suites and product launches
  • Corporate premises
  • Gamification

The concept was recently proven during the Birmingham 2022 Commonwealth Games where a Cube Sight & Sound unit was installed at Brindley Place to welcome residents and sports fans into its central square location to enjoy watching the action, live in a community atmosphere.

Cube Sight & Sound at Brindley Place

Fitting neatly into the corner of the square with its small 6m x 2.4m footprint, a food and beverage unit was used to serve refreshments whilst fans watched the competition on the 6m x 3m screen above. The combination of pop-up café and cinema screen proved a winning formula throughout the Games fortnight and its popularity outstripped all expectations. The same unit was also used to screen the Women’s Euros final to a packed audience, during which food and drink sold out very quickly.

The Cube Sight & Sound installation can be viewed at Cube Modular’s Stand 138 on Avenue B, at The Showman’s Show, Newbury Showground on 19 and 20 October 2022. Alternatively, please contact the Cube team for more information.

Cube Sight and Sound unit at the Showman's Show 2022

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses.