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Cube International launches Cube Sight & Sound

Cube International launches Cube Sight & Sound

Cube International launches Cube Sight & Sound

Cube International (Cube) is excited to launch Cube Sight & Sound – a new event, stadium and venue retail solution, incorporating a large format video screen situated above a retail, merchandise or F&B portable building. The unit is being showcased by Cube at The Showman’s Show today.

cube sight & sound logo

Bringing promotional, activation and revenue-making opportunities to stadia and events, each unit incorporates a 6m screen mounted on top of one of Cube Modular’s fully brandable point of sale units. Opportunities for event and venue organisers include brand activation, product visualisation, information sharing, live action broadcast, gamification, or a combination of the above.

Cube’s new product offering is a prime example of how the Cube group of companies is forward thinking, unique in its approach and looking to re-imagine and re-invent stadia and events, by delivering innovative solutions which can increase revenue streams and maximise brand activation at venues.

The units fit particularly well within Cube Management’s event services portfolio. Jon Graham, Cube Management’s MD, said, “The potential applications for these new Cube Sight & Sound retail units are endless. We are really looking forward to working with our partners and clients to create an impact, add value and maximise brand activation and sponsorship possibilities across their stadia and venues.”

The screen cassette frame’s size matches the length of Cube Modular’s award-winning range of foldable Continest merchandising and retail units perfectly, allowing the biggest screen width possible above the units and enabling eco-friendly transport of multiple, stacked units to take place. Up to 10 of the multi-purpose base units can be transported flat-packed and stacked on a single truck, leading to an 80% reduction in carbon emissions compared to transporting the equivalent number of traditional fixed framed units.

The compact, neat and sustainable solution offers a rapidly installed pop-up retail opportunity with immediate activation, ideal for monetising event and festival brands, and will equally enhance stadium and sport fanzones.

Key applications for these versatile units include:

  • Public events, including sports, festivals, concerts and other live events
  • Retail environments and pop-up shops
  • Spectator villages and fan zones
  • Roadside and city centre public spaces
  • Showrooms, marketing suites and product launches
  • Corporate premises
  • Gamification

The concept was recently proven during the Birmingham 2022 Commonwealth Games where a Cube Sight & Sound unit was installed at Brindley Place to welcome residents and sports fans into its central square location to enjoy watching the action, live in a community atmosphere.

Cube Sight & Sound at Brindley Place

Fitting neatly into the corner of the square with its small 6m x 2.4m footprint, a food and beverage unit was used to serve refreshments whilst fans watched the competition on the 6m x 3m screen above. The combination of pop-up café and cinema screen proved a winning formula throughout the Games fortnight and its popularity outstripped all expectations. The same unit was also used to screen the Women’s Euros final to a packed audience, during which food and drink sold out very quickly.

The Cube Sight & Sound installation can be viewed at Cube Modular’s Stand 138 on Avenue B, at The Showman’s Show, Newbury Showground on 19 and 20 October 2022. Alternatively, please contact the Cube team for more information.

Cube Sight and Sound unit at the Showman's Show 2022

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Cube to showcase new sleeping accommodation and retail units at The Showman’s Show 2022

Cube to showcase new sleeping accommodation and retail units at The Showman’s Show 2022

Cube to showcase new sleeping accommodation and retail units at The Showman’s Show 2022

Cube Modular will be showcasing more innovative portable buildings than ever before at this year’s Showman’s Show, including its newly acquired exclusive Caboose & Co event accommodation. The stunning Caboose container conversions provide ensuite double and twin bedrooms with toilets, showers and individual sun terraces for the ultimate experience in luxury accommodation at events and festivals. Cube’s Caboose Town solution allows landowners and rights holders to realise new profit streams with a complete VIP package, ensuring guests get the best possible night’s sleep alongside access to exclusive social and catering facilities.

To complement the Caboose sleeping accommodation, Cube will also be demonstrating its Snoozy foldable glamping pods. These environmentally low-impact, visually stunning pop-up units provide lockable, secure accommodation with lighting and USB power. Up to 40 Snoozy pods can be transported flat-packed on a single truck, dramatically reducing the carbon emissions and costs associated with logistics.

Formula E London 2022

Cube’s flagship award-winning Continest range of sustainable foldable modular buildings will also be represented at the show with two brand new models:

  • The latest Continest Point of Sale unit featuring a fully integrated lift-up hatch which provides shelter over the serving counter, and
  • A brand new fully perspex-fronted Continest model, ideal for brand activation and use as a marketing suite.

Lastly, Cube will be launching an exciting new venue retail and F&B solution on the first day of the show. Watch this space!

Visit Cube Modular on Avenue B, stand 138 at The Showman’s Show, Newbury Showground on 19 and 20 October.

Talk to one of our sales team on the day or get in touch to arrange an appointment.

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Ready to make an impact! Cube fully prepared for the Rugby League World Cup

Ready to make an impact! Cube fully prepared for the Rugby League World Cup

Ready to make an impact! Cube fully prepared for the Rugby League World Cup

With less than a week to go, our team is getting fully prepared and ready for the Rugby League World Cup 2021 (RLWC2021). Following a year’s postponement due to Covid, the RLWC2021 will be the first ever World Cup to combine the men’s, women’s and wheelchair tournaments, with 61 matches in over 36 match days held across 21 different stadia in the UK.

As RLWC2021’s Official Retail Partner, the Cube team has built its product proposition around the tournaments’ official branded suppliers including replica jerseys from the thirty-two competing nations, complemented by additional ranges of Cube-designed own-label collections. The official merchandise collections have been available on the Cube-operated official RLWC2021 online store since September 2020.

The onsite retail programme will be managed by the Cube Management team in terms of retail structures and retail operation, utilising our very own retail and merchandise units. A total of nine Continest units, with full counter fit, roller shutters, full internal shop fit outs and branding, will be utilised and moved around across the venues, as well as 5 wooden booth internal structures. Cube will also be re-branding existing stadium and venue shops from which official merchandise will be displayed and available for sale. For maximum installation and operations efficiency, Cube Management will be basing its on-event logistics team in Oldham for the next two months where units will be built, stored and transported to and from each of the venues.

The Cube retail team, including 5 managers and 170 sales assistants, will be managing three retail teams across the venues and duration of the tournaments to effectively retail and fully operate the RLWC2021 Official Merchandise at the Official Stores at all stadia and venues.

Brandon Weston, Cube Modular’s MD, said: “It’s great to see our sustainable retail units being utilised at this major, global and celebrated event. It’s another fabulous demonstration of just how versatile Cube Modular’s range of units are, and how they are able to be transported from venue to venue in a short space of time. A true showcase of their incredibly flexible nature!”

Andy Smith, Cube’s Retail Director, said: “We’re thrilled to be involved in the RLWC2021, the pinnacle event of rugby league. We’re all set and can’t wait to get our team on the ground. The onsite retail programme may be complex, because it includes the three tournaments in one combined schedule with 58 stores at 21 venues and over 170 staff, but we’re really looking forward to being part of its legacy and making it the ‘biggest and best’ Rugby League World Cup ever.”

Harry Lonsdale, Cube Management’s Project Manager, added: “A lot of preparation has, and is, going into the planning of this world-renowned event. With the busy logistical nature of the tournaments over the different venues, Cube Management is looking forward to showcasing the different retail outlets and merchandise propositions it can offer, both internally and externally, and its recognised operational expertise.”

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Cube Delivers Sustainable Event Infrastructure to Formula E’s London E-Prix

Cube Delivers Sustainable Event Infrastructure to Formula E’s London E-Prix

Cube Delivers Sustainable Event Infrastructure to Formula E’s London E-Prix

They call today Super Sunday. Our sister company, Cube Partnership, has recently come back from the World Athletics Championships in Oregon, USA, and its team is now fully involved in the Birmingham 2022 Commonwealth Games where the sports action is thrilling millions every day. Then there’s the England Lionnesses and the German football team who will be playing in the Women’s European Championship final at Wembley later today. And here we are, together at the London ExCeL Centre with our sister company Cube Management, fully involved in supplying and installing the event infrastructure for one of motorsport FIA’s most thrilling races, the Formula E London E-Prix.

Proud and delighted to be involved for the second year running, and hot on the heels of our involvement at the Monaco E-Prix earlier this year, Cube provided 109 units to this year’s London event, including the build of an accreditation centre, a broadcasting complex and a fully equipped two-storey race control building.

The race control building, a complex project in itself consisting of ten double stacking units, included partitioning walls added throughout the race control rooms, a medical centre, and full air conditioning installed within each unit. 

The entire Formula E project was a challenging project due to the timescales given: the Cube Management team only had 72 hours to build the race control building and broadcasting centre – a total of 99 units all of which needed to be configured very differently.

Prior to the install, Cube’s expert in-house design, delivery and installation teams worked hard on the project’s meticulous planning and design to ensure all plant, units and materials were on site within plenty of time to meet the tight deadline.

Cube Management’s Project Coordinator, Harry Lonsdale, who led the install said: “We absolutely love, and are used to, working on projects like these, with tight timeframes and deadlines, but it has undoubtedly been a tough challenge. Delighted to say that the 17 crew members, experts in their field, gave their all, worked solidly for 3 days and finished the job in time to allow for a smooth handover to the event organisers a week before the event. Congrats team. Great job done!”

Let the race begin…!

Formula E London 2022

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses. 

Cube Launches Sustainable Pop-Up Ticket Office Pods

Cube Launches Sustainable Pop-Up Ticket Office Pods

Cube Launches Sustainable Pop-Up Ticket Office Pods

Cube Modular recently launched a sustainable pop-up ticket office solution for events. The versatile aluminium frame and air-cell pods feature two customer facing ticketing windows and can be folded down and stacked for efficient and eco-friendly transport.

The innovative pods made their debut last weekend at the Formula One British Grand Prix, hiring out event radios to visitors to the famous Silverstone circuit. In total, nine ticketing pods were installed around the venue, one at each entrance, each fully branded and liveried to advertise its event radio hire purpose. Cube also transported 14 sleeping pods from the same range, as 2 bed accommodation units for staff, on the same truck. 

sustainable pop-up ticket office
sustainable pop-up ticket office

“The clever design of these pods makes them very attractive to event organisers looking for a sustainable pop-up solution”, said James Lauchlan, Sales Manager at Cube Modular. “They can be put up virtually anywhere and used as ticket offices, information booths, security cabins or any other type of customer contact point.”

Thanks to the pods’ flatpack design, up to 40 units can be transported on a single truck, achieving huge savings in both transportation costs and carbon footprint, compared to using traditional fixed frame portable ticket offices.

The pods are created using a bespoke aluminium extruded frame system with steel substructure featuring an integral levelling foot system and inflatable air-cell wall panels. The sliding doors are lockable and the pods come with integrated colour adjustable LED lighting and a USB power point.

Cube Modular designs and manufactures modular portable buildings and containers of exceptional design, quality and functionality for sports events, venues, stadia and businesses.